Super Retail's Rebel Unit Could See Headwinds Strengthen -- Market Talk

Dow Jones
Jan 13

2206 GMT - Margin pressure on Super Retail's rebel sportswear and equipment business could be a harbinger of tougher times to come, suggests Jefferies. Rebel didn't cut prices over the holiday period to compete with Sports Direct, given it only has one store. Instead it responded to aggressive promotions from other retailers, including outlets of major sports brands, says analyst Michael Simotas. "While not related to Sports Direct, this increases the risk of fallout as Sports Direct scales in our view," Jefferies. says. "Rebel's key defense is strength of its relationship with key brands, but these brands appear to be choosing to discount themselves rather than partner with rebel, raising some doubt." Jefferies cuts its price target on Super Retail by 6.1% to A$15.50/share. Super Retail ended Monday at A$14.89. (david.winning@wsj.com; @dwinningWSJ)

 

(END) Dow Jones Newswires

January 12, 2026 17:06 ET (22:06 GMT)

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