智通财经APP获悉，汇量科技(01860)午前涨近8%，截至发稿，涨6.04%，报20.18港元，成交额6.8亿港元。
消息面上，谷歌正在其AI购物工具中引入新的个性化广告功能，标志着科技巨头在AI变现竞赛中迈出关键一步。长江证券发布研报称，广告代理商或通过新增GEO服务等方式，从广告代理服务向营销技术服务转型，或将增加新的商业模式，未来或向订阅制或按效果付费方式转型，广告代理商的盈利能力有望进一步提升。
信达证券指出，汇量科技旗下程序化平台Mintegral相关收入保持稳健增长态势，25Q3 Mintegral实现收入5.08亿美元，同比+26.2%，占集团总收入约95.5%。Mintegral自2023年5月以来推出的4款基于AI与机器学习的智能出价产品，围绕广告主核心诉求持续优化投放效果。汇量科技通过不断拓展合作广告主类型，多垂类发展战略取得显著突破，广告预算结构进一步优化，业务布局更加均衡。
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