小红书种草和美团闪购送这俩事，总算被两家平台凑到一起了。这看似是一次切入买药场景的简单合作，但其背后的图景，远不止“卖药”这么简单。近日，美团和小红书正式官宣推出“红美计划”，这也是小红书继2025年跟淘宝天猫搞“红猫计划”、跟京东做“红京计划”之后，又一个重要布局，而且这也是它第一次把合作范围拓展到即时零售这块，意味着小红书的“种草后直接下单”模式，从原来的传统电商，彻底延伸到本地生活服务场景了...
Source Link小红书种草和美团闪购送这俩事，总算被两家平台凑到一起了。这看似是一次切入买药场景的简单合作，但其背后的图景，远不止“卖药”这么简单。近日，美团和小红书正式官宣推出“红美计划”，这也是小红书继2025年跟淘宝天猫搞“红猫计划”、跟京东做“红京计划”之后，又一个重要布局，而且这也是它第一次把合作范围拓展到即时零售这块，意味着小红书的“种草后直接下单”模式，从原来的传统电商，彻底延伸到本地生活服务场景了...
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