当白酒行业面临“三期叠加”的深度调整,珍酒李渡集团董事长吴向东选择了一条“少有人走的路”。去年8月,他推出公司首款高端精酿产品——“牛市”啤酒。新品发布后迅速冲上热搜,并持续霸榜天猫、京东中高端啤酒热销榜。在传统市场面临挑战时,吴向东为何逆势跨界、重金投入全新品类,又为何能快速出圈,成为市场关注焦点?逆周期落子早有伏笔“牛市”啤酒持续走热,被外界视为一次成功的跨界。但回溯历程,这其实是吴向东基于...
Source Link当白酒行业面临“三期叠加”的深度调整,珍酒李渡集团董事长吴向东选择了一条“少有人走的路”。去年8月,他推出公司首款高端精酿产品——“牛市”啤酒。新品发布后迅速冲上热搜,并持续霸榜天猫、京东中高端啤酒热销榜。在传统市场面临挑战时,吴向东为何逆势跨界、重金投入全新品类,又为何能快速出圈,成为市场关注焦点?逆周期落子早有伏笔“牛市”啤酒持续走热,被外界视为一次成功的跨界。但回溯历程,这其实是吴向东基于...
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