Amplitude Acquires InfiniGrow to Boost AI Marketing Analytics

Reuters

Jan 15

Amplitude Acquires InfiniGrow to Boost AI Marketing Analytics

Amplitude Inc. has acquired InfiniGrow, an AI marketing analytics company, to enhance its platform with advanced revenue analytics capabilities for marketers. The integration of InfiniGrow's technology is aimed at making analytics more actionable, enabling marketing teams to measure, forecast, and optimize the impact of their activities on revenue. The acquisition supports Amplitude’s focus on session-based analytics and the delivery of AI-driven insights, allowing marketers to move faster, make smarter decisions, and drive business outcomes from a single platform. According to Amplitude, InfiniGrow’s AI-powered solutions will help teams explore budget tradeoffs, test assumptions, and plan marketing activities with greater confidence.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Amplitude Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260112369081) on January 14, 2026, and is solely responsible for the information contained therein.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

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