Google携Wayfair推AI购物新体验,UCP协议引行业变革

壹览商业
Jan 14

近日,Wayfair与Google达成合作,依托UCP通用商业协议,用户在Google搜索及Gemini应用中可直接购买Wayfair商品,无需跳转即可完成支付。UCP协议获Shopify、沃尔玛等20余家企业支持,Zalando为首批应用案例。其简化购物流程,商家仍掌客户数据,业内认为,该开源方案或重塑电商格局。

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