奔驰、宝马2026年预测不足50万辆,退回十年前|36氪独家

36氪汽车
Jan 14

“高端市场的份额抢夺战”文|徐蔡钰编辑|李勤、杨轩2026年中国高端车市场,国产品牌信心十足,德系品牌则沉着冷静。36氪从多处获悉,奔驰、宝马近期已向国内供应链给出2026年的初步需求预测量。多位知情人士告诉36氪,两家企业国产车型的全年预估量均不足50万辆,几乎已经回到其十年前在华销量水平。相较之下,中国高端品牌的销量目标则更为激进:蔚来目标增长40-50%,销量预估约为46万辆;小米汽车目标为...

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