Marsh & McLennan Companies Inc. $(MMC)$, through its subsidiary Oliver Wyman, has released a new report in collaboration with the World Economic Forum analyzing the future of the global sports economy. The report projects that annual revenues in the sports sector could reach $8.8 trillion by 2050, up from the current $2.3 trillion, with a compound annual growth rate of 10% over the next five years. However, the analysis warns that rising physical inactivity and escalating climate and nature risks could threaten up to $517 billion in revenue by 2030, and as much as $1.6 trillion by 2050 if urgent multistakeholder action is not taken. The report identifies key growth drivers, including sports tourism, the emergence of sport as an asset class, the mainstreaming of women's sports, and increased growth in emerging economies. It also outlines pathways for creating more active societies and healthier ecosystems to secure the industry's long-term success.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. MMC - Marsh & McLennan Companies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260113844000) on January 15, 2026, and is solely responsible for the information contained therein.