“鲁南制药电商部2025年累计销售近30亿,线上用户累计超2000万,但线上年销售占比仍不足集团总额10%。”鲁南制药集团电商运营中心负责人高立军,在一场直播中表示。这一现状折射出医药行业的普遍现实:线上渠道已是重要阵地,但更是一片潜力巨大的增量蓝海。如今,线上化对药企而言已非“选择题”,而是关乎未来的“必答题”。线上渠道的核心价值,早已超越单纯卖货,正演变为一个能够直接触达患者、快速验证市场并...
Source Link“鲁南制药电商部2025年累计销售近30亿,线上用户累计超2000万,但线上年销售占比仍不足集团总额10%。”鲁南制药集团电商运营中心负责人高立军,在一场直播中表示。这一现状折射出医药行业的普遍现实:线上渠道已是重要阵地,但更是一片潜力巨大的增量蓝海。如今,线上化对药企而言已非“选择题”,而是关乎未来的“必答题”。线上渠道的核心价值,早已超越单纯卖货,正演变为一个能够直接触达患者、快速验证市场并...
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