Nine May Need to Expand Cost-Reduction Ambitions -- Market Talk

Dow Jones
Jan 16
 

2326 GMT - Nine Entertainment may need to expand its cost-reduction ambitions if conditions in Australia's TV ad market don't improve soon, Macquarie analysts say. They think that the media conglomerate might need to add to its current target of A$100 million of cuts across fiscal 2026 and fiscal 2027. Pointing to indications that Australia's total TV market may have shrunk 9% in the December half, the investment bank's analysts tell clients in a note that cost-out is a priority if Nine is to protect its profitability. Macquarie trims its target price 4.0%, to A$1.20, and keeps a "neutral" rating on the stock, which is down 0.4%, at A$1.17. (stuart.condie@wsj.com)

 

(END) Dow Jones Newswires

January 15, 2026 18:26 ET (23:26 GMT)

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