Robbert Rietbroek, the new CEO of Graphic Packaging Holding Company, recently shared his vision and immediate priorities for the company. Drawing on his experience in consumer packaged goods, Rietbroek emphasized a commitment to serving customers and accelerating innovation, particularly by expanding into markets that offer alternatives to single-use plastics, foam, and bleached paperboard. He highlighted the company's investments in Kalamazoo and Waco, which have resulted in some of North America's most efficient recycled paperboard facilities. Looking ahead, Rietbroek outlined priorities under the Vision 2030 strategy, including driving organic growth, deepening operational excellence, and enhancing shareholder returns. He also stressed optimizing operations, sharpening financial discipline, and working toward an investment grade credit rating by 2030.

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