对于2026年家电市场蛋糕抢夺,有一件事情,所有家电厂商都应该搞明白方向、搞清楚逻辑。那就是家电厂商联手推动的“直卖用户”模式,将迎来一轮普及潮,是选择积极参与响应,还是完全无视躺平?常伟 撰写过去两三年间,由美的、海尔等家电头部企业,联手旗下的优质渠道经销商,推动实施的“直卖用户”新零售变革,目前已经进入了一轮扩大、复制应用的新通道。进入2026年,家电圈发现,这一模式有望扩大化,甚至普及化。...
Source Link对于2026年家电市场蛋糕抢夺,有一件事情,所有家电厂商都应该搞明白方向、搞清楚逻辑。那就是家电厂商联手推动的“直卖用户”模式,将迎来一轮普及潮,是选择积极参与响应,还是完全无视躺平?常伟 撰写过去两三年间,由美的、海尔等家电头部企业,联手旗下的优质渠道经销商,推动实施的“直卖用户”新零售变革,目前已经进入了一轮扩大、复制应用的新通道。进入2026年,家电圈发现,这一模式有望扩大化,甚至普及化。...
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