Forrester Unveils GTM Singularity Theme for B2B Summit North America

Reuters
Jan 15
Forrester Unveils GTM Singularity Theme for B2B <a href="https://laohu8.com/S/SMMT">Summit</a> North America

Forrester Research Inc. has announced the B2B Summit North America, which will take place in Phoenix from April 26-29, 2026. The event will focus on the theme "GTM singularity," addressing the transformation of traditional go-to-market strategies for an AI-first world. Attendees will gain access to new research, exclusive analyst insights, interactive sessions, and keynotes exploring how AI is reshaping buyer behavior. The summit will also feature the announcement of the B2B Return On Integration Honors and B2B Programs Of The Year Awards.

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