可口可乐高层大重组,重仓押注中国与亚太

蓝鲨消费
Jan 15

2026年初,全球饮料巨头可口可乐公司宣布了一系列重大领导层调整。此次调整在新任CEO柏瑞凯正式履新之际,为公司未来方向定下基调,所有任命均于2026年3月31日生效。这并非孤立的人事变动,而是一场旨在拉近与消费者距离、加速技术应用以释放增长潜力的系统性重组。调整的核心逻辑在于应对全球市场,尤其是亚洲市场快速变化的竞争环境。最受瞩目的举措是设立了两个直接向新任CEO汇报的新市场集群。其中,睿胜辉被...

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