从“全球车”到“中国定制”,BBA在华转型路径渐明

21世纪经济报道
Jan 19

传统豪华车品牌的光环在新能源浪潮中正逐渐黯淡,这一结论在BBA(奔驰、宝马、奥迪)定时披露的销量数据里被反复验证。  宝马、奔驰和奥迪近日陆续交出2025年全球成绩单。在全球市场,宝马集团以246.37万辆的销量保持领先,同比微增0.5%;奔驰全球销量216万辆,同比下滑10%;奥迪全球销量162.36万辆,同比下降2.9%。  值得注意的是,BBA的全球销量波动,均与他们在中国市场的表现疲软深度...

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