港股异动 | 大麦娱乐(01060)盘中涨超4% 近日宣布进军博物馆领域 公司有望充分受益消费结构升级

智通财经
Jan 20

智通财经APP获悉,大麦娱乐(01060)盘中涨超4%,截至发稿,涨2.17%,报0.94港元,成交额5822.38万港元。

消息面上,据36氪报道,近日,在杭州举办的中国博物馆协会展览交流专业委员会2025年年会上,中国文物交流中心联合大麦娱乐旗下“艺展鸿图”与文博服务商“众创云启”,共同发布了“文脉共融·数智同行——启航计划”暨2026博物馆“特展合作计划”。该计划旨在联合全国各级博物馆,打造创新文博特展项目。这是大麦娱乐首次受邀参会,标志着其正式进入博物馆领域。未来,大麦娱乐将从展览营销、内容制作及票务系统三方面,深化与博物馆的合作。

中信建投指出,大麦娱乐IP业务表现强劲,演出业务国内有望受益政策变化,海外有望受益主办项目落地,此外26年春节档出品和发行参与度预计较高。西部证券此前表示,公司卡位演出与IP衍生双高景气赛道,票务业务贡献稳健基本盘,阿里鱼有望提供业绩弹性,充分受益于线下娱乐消费的持续复苏与结构升级。

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