小鹏X9用户画像:90后成购车主力,女性用户占比高达行业平均值5倍

5D调查
Jan 19

  1月19日,小鹏汽车发布小鹏X9超级增程版用户画像。

  小鹏汽车表示,传统MPV方盒子形象与追求个性、热爱探索的年轻人格格不入,而小鹏X9超级增程星舰2.0设计拒绝油腻“老登”形象,捕获年轻人喜爱,成为年轻家庭的第一台大车,超70%用户选择Ultra版本。

  90后车主占比57.2%,其中00后占比13.7%,首购用户占比高达21%,8成增换购来自豪华品牌,每两次试驾就有1个家庭把它开回家。

  此外,女性用户占比高达22%,是行业平均值的5倍。

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责任编辑:李昂

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