当前消费市场整体表现为结构性特征,以Z世代为代表的消费主力军正推动市场向“情绪价值”、“科技赋能”和“服务体验”倾斜。这种变化在资本市场上投射为“新消费”资产的崛起。目前与新消费相关的代表指数主要包括:随着“ACGN”(动画、漫画、游戏、小说)概念的集中体现。游戏不仅是娱乐,更是具备高用户粘性和社交属性的数字消费品。动漫游戏指数的新消费属性主要体现在涵盖IP运营、虚拟产品消费等典型的“悦己”消费...
Source Link当前消费市场整体表现为结构性特征,以Z世代为代表的消费主力军正推动市场向“情绪价值”、“科技赋能”和“服务体验”倾斜。这种变化在资本市场上投射为“新消费”资产的崛起。目前与新消费相关的代表指数主要包括:随着“ACGN”(动画、漫画、游戏、小说)概念的集中体现。游戏不仅是娱乐,更是具备高用户粘性和社交属性的数字消费品。动漫游戏指数的新消费属性主要体现在涵盖IP运营、虚拟产品消费等典型的“悦己”消费...
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