在全球消费品行业普遍承压的背景下,联合利华正在美国市场显现出相对突出的韧性。通过围绕本土消费者调整产品策略、持续推进创新与高端化,并深化与零售商的协作,美国业务正成为这家跨国消费品集团少数仍能提供明确增量的市场之一。Unilever USA总裁、北美个人护理业务集团首席执行官Herrish Patel表示,这一调整已反映在经营数据中,美国市场实现了稳定的销量增长,增长主要来自能够与本地消费者形成...
Source Link在全球消费品行业普遍承压的背景下,联合利华正在美国市场显现出相对突出的韧性。通过围绕本土消费者调整产品策略、持续推进创新与高端化,并深化与零售商的协作,美国业务正成为这家跨国消费品集团少数仍能提供明确增量的市场之一。Unilever USA总裁、北美个人护理业务集团首席执行官Herrish Patel表示,这一调整已反映在经营数据中,美国市场实现了稳定的销量增长,增长主要来自能够与本地消费者形成...
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