专题：第27届北大光华新年论坛
1月17日，“第27届北大光华新年论坛”在北京举行，主题为“内需主导，聚力增长：开启‘十五五’新征程”。古茗联合创始人戚侠出席并演讲。
戚侠表示，越来越多的年轻人消费行为转向明显，从几年前热衷讨论名牌包、限量鞋，转向如今更愿意为能给办公桌增添趣味的好玩“小物件”买单，消费动机正从为身份买单转向为情绪价值付费。
他坦言，面对消费不足的行业环境，他对其所在的食品饮料行业依然保有信心，信心根源在于食品饮料领域仍存在巨大的“价值升级空间”。
戚侠认为，通过聚焦产业升级，能够创造被消费者认可的价值，而“有价值就有付费”。
新浪声明：所有会议实录均为现场速记整理，未经演讲者审阅，新浪网登载此文出于传递更多信息之目的，并不意味着赞同其观点或证实其描述。
责任编辑：李昂
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