为何特斯拉、小米、理想、小鹏都力推“7年超低息”贷款?

和讯网
Jan 24

进入2026年,中国新能源汽车市场的竞争已悄然进入新阶段。在持续数年的“配置战”“续航战”与“价格战”之后,一场围绕用户“拥有成本”的金融战正全面打响。近期,特斯拉、小米汽车、理想汽车、小鹏汽车等品牌,不约而同地推出或强化了长达7年的低息购车金融方案,将传统汽车贷款周期普遍延长了2-3年。这并非简单的促销手段,而是一场旨在重构消费门槛、锁定用户长期价值、并凭借资金实力挤压竞争对手的系统性战争。当...

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