Xtep Reports Over 30% Retail Sell-Through Growth in Mainland China for Q4 2025

Reuters
Jan 23
Xtep Reports Over 30% Retail Sell-Through Growth in Mainland China for Q4 2025

Xtep International Holdings Limited has announced its operational update for the fourth quarter and full year of 2025 for its business in Mainland China. For the fourth quarter of 2025, the company reported retail sell-through growth of more than 30% year-on-year across both offline and online channels. For the full year of 2025, retail sell-through growth was reported as flat year-on-year, with a retail discount level between 25% and 30%. For the core Xtep brand, retail sell-through growth for both the fourth quarter and the full year of 2025 exceeded 30% year-on-year. The Saucony brand reported low single-digit year-on-year retail sell-through growth for the fourth quarter, with channel inventory turnover at around 4.5 months. The company noted that the figures are based on unaudited operational data.

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