开到2万家门店后,鸣鸣很忙没有稳赢。文/贺颖编辑/张晓如果把过去三年中国线下零售的变化浓缩成一个关键词,那大概是“密度”。跑马圈地是商场上颠扑不破的永恒真理。从茶饮、咖啡,到量贩零食,几乎所有成功的连锁品牌,都在用更快的速度抢占点位、压缩半径、提高门店密度。鸣鸣很忙,正是这一轮密度竞争中的典型样本。从长沙起家,到合并赵一鸣,再到2万家门店规模,这家公司已经完成了它最擅长的那部分工作——通过高度...
Source Link开到2万家门店后,鸣鸣很忙没有稳赢。文/贺颖编辑/张晓如果把过去三年中国线下零售的变化浓缩成一个关键词,那大概是“密度”。跑马圈地是商场上颠扑不破的永恒真理。从茶饮、咖啡,到量贩零食,几乎所有成功的连锁品牌,都在用更快的速度抢占点位、压缩半径、提高门店密度。鸣鸣很忙,正是这一轮密度竞争中的典型样本。从长沙起家,到合并赵一鸣,再到2万家门店规模,这家公司已经完成了它最擅长的那部分工作——通过高度...
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