电商行业掀严打风暴,AI假图仅退款灰色产业链将被整治

新京报
Jan 23

2026年伊始,电商行业迎来一轮针对AI假图欺诈的专项整治行动。新京报贝壳财经记者此前调查发现,随着人工智能技术的普及,利用AI工具合成虚假商品瑕疵图、骗取“仅退款”的行为已演变为行业顽疾,从服装美妆到生鲜绿植,各类目商家深受其害,严重侵害商家合法权益,破坏市场交易秩序。淘宝天猫、京东等头部电商平台率先亮剑,通过技术赋能与机制创新双轮驱动,打响反AI假图欺诈攻坚战,一场席卷全行业的严打风暴正式...

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