在白酒行业步入存量博弈的新周期,一场围绕“人类遗产”的讨论正打破行业增长焦虑。2026年1月18日,珍酒李渡集团董事长吴向东在景德镇开启的《人类遗产那些事儿》直播,以659万观看量的热度,将中国白酒申遗从行业议题推向大众视野。更值得关注的是,这场以“瓷酒共生国宝申遗”为主题的第二届白酒申遗共创联盟高峰会暨第九届国粉节,不仅串联起唐代李渡窑与李渡元代烧酒作坊遗址的双遗址资源,更折射出头部酒企在业绩...
Source Link在白酒行业步入存量博弈的新周期,一场围绕“人类遗产”的讨论正打破行业增长焦虑。2026年1月18日,珍酒李渡集团董事长吴向东在景德镇开启的《人类遗产那些事儿》直播,以659万观看量的热度,将中国白酒申遗从行业议题推向大众视野。更值得关注的是,这场以“瓷酒共生国宝申遗”为主题的第二届白酒申遗共创联盟高峰会暨第九届国粉节,不仅串联起唐代李渡窑与李渡元代烧酒作坊遗址的双遗址资源,更折射出头部酒企在业绩...
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