落子沙特与印度 海尔空调的全球化棋局走到哪一步了?

海闻财经
Jan 23

海闻社观察 国产空调的下一步,在中东和南亚次大陆?2026年开年,海尔智家在沙特阿拉伯动作频频。1月12日,海尔在沙特举行了经销商峰会暨2026年战略发布会,明确将继续坚持全球化与高端化战略。同日,一场为期五天、占地1856平方米的“与冠军同行”主题快闪活动在达姆曼滨海广场启动,向当地消费者集中展示其全品类高端家电。几乎同一时间,远在亚洲的另一端,海尔在印度的扩张计划也已进入深水区。公司计划在未来...

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