在家电业转型浪潮下,海尔是如何做到17连冠且翻番的?

东方网
Jan 23

海尔登上大家电全球第一的位置,始于功能化家电时代,但是今天,无论产品逻辑还是经营逻辑均已发生巨大变化,海尔管理层势必会思考一个问题:未来若干年,海尔智家如何继续站在全球第一的位置上?  当前正值全球家电从功能型产品向智慧家电、智慧生活转型的关键阶段,品牌格局也发生了巨大变化,比如自1980年代起主导全球家电20多年的日系品牌,已退出第一阵营;2000年代快速崛起的韩系品牌,竞争力也有下降态势;与之...

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