为何总是 B 站和小红书,扛起种草商业化的大旗?

深读商业
Jan 23

“种草越算越清,社区越活越累。”深读商业(shendushye)作者 | 艾彤编辑 | 刘满心当两家上海土生土长的内容社区,把一年一度的Ad Talk、WILL大会开成“招商誓师”,它们共同宣告的并不是故事升级,而是故事终结。曾经靠“感觉”就能拨预算的品牌主,如今必须掏出Excel;曾经靠灵光一闪爆红的UP主、博主,如今要先过AI模型的ROI预测。看似高效的“效果化、工业化”背后,一场无声的权力...

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