青岛啤酒2025-2026战略图谱:从技术突破到生态重构,百年品牌的新质生产力实践

九州商业观察
Jan 22

2026年初,中国酒业协会技术委员会的鉴定会上,中国工程院外籍院士张友明带领专家团给出“国际领先”的评价,为青岛啤酒两项核心科技成果盖章。与此同时,青岛啤酒集团注册资本悄然增至16.30亿元,增幅达21%。这两个关键节点背后,勾勒出这家百年啤酒企业在2025-2026年的战略跃迁——以技术创新为锚点,以生态拓展为半径,在行业调整期走出一条“破局与立局”并行的发展路径。技术双突破:构建产品与产业的...

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