雪崩了!奈雪的茶买下“乐乐茶”后,就再也不快乐了!

商业早八点
Jan 21

理想很丰满,现实很骨感!曾凭借“脏脏包”红极一时的乐乐茶,在2022年底被奈雪的茶以5.25亿元收购43.64%股权后,不仅没有迎来预期中的高速发展,反而陷入门店收缩、业绩低迷的困境。截至2026年1月,乐乐茶在全国门店数量已萎缩至约400家,较巅峰期的500余家减少逾百家。而奈雪的茶,作为“新式茶饮第一股”,股价累计跌幅超过90%,市值已不足20亿港元。这种双输的局面,确实让人快乐不起来!01 ...

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