9.9元咖啡消失了

投资界
Jan 23

最近打开瑞幸或者库迪的小程序,你可能会发现那个曾经无处不在、唾手可得的“9.9元咖啡”领取入口,开始变得越来越隐蔽甚至彻底消失了,而9.9元的优惠券也不再全场通用被限定在了几款指定的引流产品上。这些曾经为了抢占下沉市场,而把价格杀到地板的巨头们默契地收起了獠牙,在菜单价格上玩起了“微调”的加法。等实际支付环节,各种补贴规则的调整又让“到手价”悄然爬升。这也并不是巧合,而是一场蓄谋已久的集体撤退。...

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