出海案例 | 以并购破局:携程全球化之路的启示

Asone Global 合创出海研究
Jan 23

近期携程被反垄断调查的消息,将这家OTA(旅游电商)龙头企业再次推向舆论焦点。在国内市场竞争格局趋稳、监管日益完善的背景下,企业如何突破本土增长瓶颈,成为亟待解答的命题。携程以海外并购为核心的全球化破局之路,恰为境内企业提供了可借鉴的实践样本。相较国内业务的争议与局限,其通过并购实现全球化布局的战略远见、执行智慧与长期成效被显著低估。从早期试水补短板到规模化扩张搭骨架,再到精细化深耕筑壁垒,携程每...

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