MediaCo Launches EstrellaTV Station in Orlando to Expand Hispanic Market Reach

Reuters
Jan 21
MediaCo Launches EstrellaTV Station in Orlando to Expand Hispanic Market Reach

MediaCo Holding Inc. has announced the launch of a new EstrellaTV television station, WDYB-CD, in Orlando, Florida. This move expands EstrellaTV’s presence in one of the fastest-growing Hispanic markets in the United States. The station is set to officially launch on March 24, 2026, strengthening the network’s footprint and commitment to serving local Hispanic audiences with high-quality Spanish-language programming. MediaCo highlights this expansion as a strategic investment designed to deepen community connections and create new opportunities for viewers, advertisers, and partners in the region.

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