旺旺旗下的邦德咖啡馆开新店了,开在星巴克旁边,标志性的邦德绿,就挨着星巴克绿。一个是2024年刚布局线下的中国本土咖啡,一个是深耕中国市场二十余年的国际品牌,这场由旺旺邦德咖啡发起的挑战,不仅是品牌间的正面交锋,更折射出中国本土咖啡与国际品牌之间的竞争,已经进入到同场对位、贴身博弈的白热化阶段。视觉符号对决:绿色背后的品牌战略博弈在咖啡消费场景中,品牌视觉符号是吸引消费者的第一道防线。星巴克的绿色...
Source Link旺旺旗下的邦德咖啡馆开新店了,开在星巴克旁边,标志性的邦德绿,就挨着星巴克绿。一个是2024年刚布局线下的中国本土咖啡,一个是深耕中国市场二十余年的国际品牌,这场由旺旺邦德咖啡发起的挑战,不仅是品牌间的正面交锋,更折射出中国本土咖啡与国际品牌之间的竞争,已经进入到同场对位、贴身博弈的白热化阶段。视觉符号对决:绿色背后的品牌战略博弈在咖啡消费场景中,品牌视觉符号是吸引消费者的第一道防线。星巴克的绿色...
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