联合利华旗下高端美妆Tatcha换帅!

化妆品财经在线
Jan 21

近日,联合利华旗下日式奢华护肤品牌Tatcha宣布,由拥有雅诗兰黛与私募背景的Diane Kim出任新CEO,任命于2月9日正式生效。此次人事变动发生在Tatcha经历疫情冲击、创始人蔡维琪(Vicky Tsai)回归主导转型后,预示品牌将加速国际化布局,特别是在英国、欧洲及亚洲市场的拓展。这不仅是一次人事变动,更是Tatcha乃至联合利华高端美妆战略进入关键攻坚期的信号。站在十字路口的...

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