阿里入股的沃客非凡闯关港股:掘金东南亚,它靠的不只是“卖货”?

DoNews
Jan 22

当市场谈论中国品牌出海时,目光常常被SHEIN、TikTokShop等席卷消费端的巨型平台所吸引。在此之外,零售出海的故事在许多人看来,或许就是几个爆款单品在跨境电商平台上的冲榜故事。然而,当沃客非凡(WOOK)将自身定位为“东南亚渠道效率公司”并向港交所递交招股书时,这个叙事或许可能变成一场对全球消费格局的新注解。沃客非凡正在做的是一件关于全链路数字化运营如何在新兴市场重塑零售体系的事。当这份...

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