醉象被曝进行品牌焕新,资生堂还未放弃这个“烫手山芋”

GPLP
Jan 20

近日,醉象清空了ins上的所有内容,正式宣布品牌焕新。同时,推出了一项名为“Please Enjoy Responsibly”的活动。醉象为美国纯净美妆市场的早起开拓者,凭借“清洁”“天然”等特点建立起了品牌优势。2019年,资生堂以约900亿日元的价格收购了醉象,这在当时被视为“聪明”的一步,因为醉象的产品卖点正好踩中了美妆市场的新风口。在被资生堂收购后的几年间,醉象的表现确实不差,线上线下一度...

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