CarGurus (CARG) Valuation Check As New AI Tools And Branding Mark Its Next Phase

Simply Wall St.

Jan 26

CarGurus (CARG) is rolling out a fresh wave of AI powered products, including CarGurus Discover, Dealership Mode, and PriceVantage, alongside updated branding that will be showcased at the NADA Show ...

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See our latest analysis for CarGurus. Despite excitement around its AI driven tools and 20th anniversary, CarGurus’ recent share price performance has been softer, with a 30 day share price return decline of 12.01% and a 1 year total shareholder return decline of 12.66%, set against a 3 year total shareholder return of 96.99% that suggests earlier momentum may now be cooling. If you are tracking how digital platforms are using AI to reshape sectors, this could be a good moment to broaden your view with high growth tech and AI stocks. With CarGurus shares giving back some of their earlier gains, yet trading below the average analyst price target and flagged by some models as trading at a discount to intrinsic value, is there still an opportunity for investors here or is the market already pricing in future growth? AdvertisementMost Popular Narrative: 17% Undervalued CarGurus' most followed narrative puts fair value at about $40.96 versus the last close of $34.00, framing a gap that hinges on how its marketplace and data tools perform over time.  Leveraging brand trust, scale, and consumer engagement through personalized, AI-enhanced shopping experiences and omni-channel dealer integration increases user stickiness and differentiation in a consolidating digital automotive marketplace, supporting long-term growth in revenue, market share, and profitability.  Read the complete narrative. The fair value story leans heavily on faster earnings growth than revenue, expanding margins, and a future earnings multiple that assumes the business matures without losing its edge. The real question is how those moving parts fit together, and what has to go right for that $40.96 figure to hold up. Result: Fair Value of $40.96 (UNDERVALUED) Have a read of the narrative in full and understand what's behind the forecasts. However, that hinges on CarGurus holding its ground against growing online competition, including Amazon Autos, and effectively managing the retreat from wholesale without eroding its growth story. Find out about the key risks to this CarGurus narrative. Another View: Earnings Multiple Sends a Different Signal Our DCF model indicates CarGurus is deeply undervalued at $113.24 per share compared with the current $34. At the same time, the market is valuing the stock at a P/E of 21.4x, which is above both peers at 11.8x and the 22.3x fair ratio. This raises the question of whether this represents a cushion or a potential warning if sentiment changes. Look into how the SWS DCF model arrives at its fair value. CARG Discounted Cash Flow as at Jan 2026 Build Your Own CarGurus Narrative If you look at the numbers and reach a different conclusion, or simply prefer to test your own assumptions, you can build a complete view in just a few minutes with Do it your way. A good starting point is our analysis highlighting 4 key rewards investors are optimistic about regarding CarGurus. Looking for more investment ideas? If CarGurus has you thinking differently about opportunities, do not stop here. Broaden your watchlist with a few focused screens that surface very different types of stocks.  Spot potential turnarounds early by scanning these 3523 penny stocks with strong financials that pair low share prices with stronger balance sheets and cash flows than you might expect. Consider the AI theme more deliberately by reviewing these 23 AI penny stocks that link established business models with artificial intelligence applications. Put value front and center by checking these 874 undervalued stocks based on cash flows that currently appear cheaper relative to their cash flow profiles.   This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.New: AI Stock Screener & AlertsOur new AI Stock Screener scans the market every day to uncover opportunities.• Dividend Powerhouses (3%+ Yield)• Undervalued Small Caps with Insider Buying• High growth Tech and AI CompaniesOr build your own from over 50 metrics.Explore Now for FreeHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"productRelease","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}