宜家上线京东秒送,全面发力即时零售新赛道

优居研究院
Jan 28

2026年1月23日,宜家正式上线京东秒送,首批复盖北京、广州、深圳、杭州、成都、武汉、济南、昆明、佛山等9个城市。这一动作不仅是宜家入华二十余年来首次试水即时零售,更是其在零售环境巨变下,试图补齐线上短板、激活存量市场的关键博弈。图源网络,侵删长期以来,宜家凭借大店模式下的场景体验和仓储购物引领行业,但随着本土品牌源氏木语、林氏家居在电商领域的强势崛起,以及消费者对“即时性”需求的激增,传统大店...

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