韩束2025:用户规模突破1亿,在10个品类破亿!

化妆品观察 品观
Jan 27

流量退潮,什么才是国货美妆的真正壁垒?2025年,中国美妆市场迎来一个标志性事件:韩束品牌用户规模突破1亿大关,成为国内市场用户基数最大的美妆品牌之一;同期,其全品类GMV跃居国货第一、全行业第二,仅次于巴黎欧莱雅。这两组数据共同勾勒出一个清晰的行业拐点——国货美妆正从市场份额的争夺者,演进为行业标准与价值的定义者。1月27日,韩束以“23年热爱·每次见面都值得”为主题,首次向媒体系统开放其研发...

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