涨价之外,宝洁需要足以推动业绩真正增长的新路径。近日,宝洁发布了2026财年第二季度财报:增收不增利——净销售额增长1%、净利润下滑7%。关于净销售额的增长,宝洁方面给出的信息是,涨价效应抵消了产品销量下滑带来的负面影响。 在过去多季度财报中,涨价对业绩增长的贡献多有被宝洁提到。但从业绩涨势来看,尽管涨价一定程度上抵消了产品销量下滑带来的负面影响,但业绩整体涨幅依然有限,宝洁需要除了涨价之外能...
Source Link涨价之外,宝洁需要足以推动业绩真正增长的新路径。近日,宝洁发布了2026财年第二季度财报:增收不增利——净销售额增长1%、净利润下滑7%。关于净销售额的增长,宝洁方面给出的信息是,涨价效应抵消了产品销量下滑带来的负面影响。 在过去多季度财报中,涨价对业绩增长的贡献多有被宝洁提到。但从业绩涨势来看,尽管涨价一定程度上抵消了产品销量下滑带来的负面影响,但业绩整体涨幅依然有限,宝洁需要除了涨价之外能...
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