By Nicholas G. Miller

Allbirds will close all of its full-price stores in the U.S. by the end of next month in an effort to boost profitability.

The company said the move would allow it to dedicate more resources toward its e-commerce business and wholesale partnerships, which offer better reach, flexibility and operating leverage.

"We have been opportunistically reducing our brick-and-mortar portfolio over the past two years. By exiting these remaining unprofitable doors, we are taking actions to reduce costs and support the long-term health of the business," said Chief Executive Joe Vernachio.

The company said it expected the closures to be a capital-light action.

Allbirds will continue to operate two outlet stores in the U.S. and two full-price stores in London.

Write to Nicholas G. Miller at nicholas.miller@wsj.com.

(END) Dow Jones Newswires

January 28, 2026 10:34 ET (15:34 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.