2025年的消费图景呈现出鲜明的二元特征。一边,是“爱你老己”热梗席卷社交网络,Z世代为情绪价值一掷千金——《2025—2029年中国情绪经济消费趋势洞察报告》显示,中国情绪经济市场规模已站上2.3万亿元的高点,预计2029年将突破4.5万亿元。现象背后,是年轻人消费逻辑的深刻转向:决策依据不再仅是“性价比”,更关键的是“情价比”。产品能否无缝嵌入生活场景、精准接住情绪需求,已成为影响购买的核心...
Source Link2025年的消费图景呈现出鲜明的二元特征。一边,是“爱你老己”热梗席卷社交网络,Z世代为情绪价值一掷千金——《2025—2029年中国情绪经济消费趋势洞察报告》显示,中国情绪经济市场规模已站上2.3万亿元的高点,预计2029年将突破4.5万亿元。现象背后,是年轻人消费逻辑的深刻转向:决策依据不再仅是“性价比”,更关键的是“情价比”。产品能否无缝嵌入生活场景、精准接住情绪需求,已成为影响购买的核心...
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