寒潮来袭,中产群体的消费选择悄然发生变化。曾经热衷于购买高价品牌羽绒服的人群,如今开始转向平价渠道。今年1月中旬,胖东来、Costco和山姆等商超的300-500元价位羽绒服遭到抢购,部分门店甚至出现断货现象,代购业务随之兴起。这一转变折射出消费者对羽绒服性价比的重新考量。市场数据显示,羽绒服价格近年持续攀升。2015-2020年间,国内羽绒服平均单价从438.6元涨至656元,2023年普遍进入...
Source Link寒潮来袭,中产群体的消费选择悄然发生变化。曾经热衷于购买高价品牌羽绒服的人群,如今开始转向平价渠道。今年1月中旬,胖东来、Costco和山姆等商超的300-500元价位羽绒服遭到抢购,部分门店甚至出现断货现象,代购业务随之兴起。这一转变折射出消费者对羽绒服性价比的重新考量。市场数据显示,羽绒服价格近年持续攀升。2015-2020年间,国内羽绒服平均单价从438.6元涨至656元,2023年普遍进入...
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