从“保暖刚需”到“科技+国风”中国羽绒服产业迈向全球价值链中高端

中国企业报
Jan 27

入冬以来,多轮寒潮席卷全国多地,寒冷天气推动全国羽绒服市场迅速升温。中国报告大厅数据显示,2025年我国羽绒服市场规模预计达到2500亿元、2020年至2025年复合增长率达11.5%,增速明显高于全球平均水平。记者调研发现,随着消费者对羽绒服的需求从“保暖”向“科技+时尚”拓展,科技赋能、设计创新、监管升级正推动羽绒服产业由规模扩张转向结构升级、迈向高质量发展。科技赋能,做强产业根基原料与工艺是...

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