过去一年的美妆市场,韩束和珀莱雅两大国货巨头依然稳坐牌桌。但很多人没注意到,牌桌另一角,一个沉寂多年的老牌国货,正不动声色地悄悄上桌。它就是百雀羚。2025年,百雀羚冲进抖音美妆TOP10,较2024年提升80个名次,也是百雀羚近5年首次上榜TOP20。拼多多战场的表现同样亮眼,根据青眼情报,2025年除4、5、10月未公布数据外,百雀羚包揽了每个月美容护肤类目销量TOP1。在国货美妆“卷”成分、...
Source Link过去一年的美妆市场,韩束和珀莱雅两大国货巨头依然稳坐牌桌。但很多人没注意到,牌桌另一角,一个沉寂多年的老牌国货,正不动声色地悄悄上桌。它就是百雀羚。2025年,百雀羚冲进抖音美妆TOP10,较2024年提升80个名次,也是百雀羚近5年首次上榜TOP20。拼多多战场的表现同样亮眼,根据青眼情报,2025年除4、5、10月未公布数据外,百雀羚包揽了每个月美容护肤类目销量TOP1。在国货美妆“卷”成分、...
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