木薯成为冬季甜品顶流茶百道(02555)上新“实在木薯甜品碗”

智通财经

Jan 28

智通财经APP获悉，继羽衣甘蓝、小麦草之后，又一款小众食材——木薯，在这个冬天被新茶饮品牌带火了。以其为原料的甜品占据各大奶茶店菜单的醒目位置，吸引众多年轻消费者尝鲜。

以茶百道(02555)推出的“实在木薯甜品碗”为例，不少消费者在社交平台上分享体验：“第一次吃木薯，咬起来‘哏啾啾’的，口感很特别。”“茶百道可以改叫茶‘厚道’了，满满一碗木薯，是我吃过最厚道的，下午茶吃完，晚上都不用吃饭了。”

茶百道相关负责人介绍，甜品碗系列产品上线仅3天便热卖近80万份。“消费者对于木薯这一小众食材的接受度很高，我们的木薯原料选用了产自广西、由中国热带农业科学院培育的‘华南9号’黄心木薯，该品种淀粉含量高、纤维少。我们特意选在天寒时节采收，此时木薯蓄粉充分，并且仅选取肉质饱满、纤维细腻的中段使用。”

记者从茶百道门店了解到，为进一步保障木薯口感，“实在木薯甜品碗”制作时还增设了“冰浴”工序，该负责人解释，这就像给煮好的木薯“洗冷水澡”，能更好地锁住软糯的口感，防止过度吸糖。再搭配上奶麻薯、桃胶等配料，给消费者带来满满的“实在感”。

中国食品产业分析师朱丹蓬向记者表示，木薯甜品的走红，既源于小众食材的新奇属性，也体现出新茶饮品牌对下午茶消费场景的积极探索。

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