保时捷中国CEO详解“赢回中国”战略

车质网
Jan 27

面对2025年在华交付量下滑26%至约4.2万辆,保时捷中国CEO潘励驰强调“质大于量”,不盲目追求数字增长。他透露,正计划推出一款定位高于卡宴的大型SUV,初期以燃油版为主,并将加速本土研发,中国研发中心已参与多个项目,今年中将搭载本土开发的车机系统。同时,保时捷将在2026年底前将经销商数量从114家精简至约80家,推进“睿境计划”提升服务效率。尽管整体市场承压,其二手车业务增长12%,...

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