保时捷中国“瘦身”前行:降本增效 缩减经销商聚焦未来研发

ITBEAR科技资讯
Jan 26

保时捷中国首席执行官潘励驰在接受媒体采访时透露,作为一家财务独立运营的企业,保时捷始终将资金投入聚焦于核心业务领域。目前公司内部正在推进系统性降本增效措施,通过优化资源配置将节省的开支重点投向中国市场拓展与前沿技术研发,位于上海的研发中心将成为战略投资的关键支点。针对中国市场战略调整,潘励驰表示保时捷已进入深度校准期,将通过多维度举措重塑市场竞争力。除了持续优化经销商网络体系,品牌还将推出中国市场...

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