Is Brown‑Forman (BF.B) Starting To Look Attractive After A Prolonged Share Price Slump

Simply Wall St.

Jan 28

Wondering whether Brown-Forman is starting to look like better value after a long slump, or if the stock still has more to prove before it earns a spot in your portfolio? The share price recently ...

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The share price recently ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-bf.b/brown-forman/news/is-brownforman-bfb-starting-to-look-attractive-after-a-prolo\">Source Link</a>\n\n</div>\n","source":"simplywall_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Is Brown‑Forman (BF.B) Starting To Look Attractive After A Prolonged Share Price Slump</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nIs Brown‑Forman (BF.B) Starting To Look Attractive After A Prolonged Share Price Slump\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-01-28 03:30 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-bf.b/brown-forman/news/is-brownforman-bfb-starting-to-look-attractive-after-a-prolo><strong>Simply Wall St.</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Wondering whether Brown-Forman is starting to look like better value after a long slump, or if the stock still has more to prove before it earns a spot in your portfolio? The share price recently ...</p>\n\n<a href=\"https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-bf.b/brown-forman/news/is-brownforman-bfb-starting-to-look-attractive-after-a-prolo\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU2065169927.USD","symbol_name":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","start_time":0,"source_url":"https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-bf.b/brown-forman/news/is-brownforman-bfb-starting-to-look-attractive-after-a-prolo","article_id":"2606829759","we_media_id":null,"thumbnails":["https://images.simplywall.st/asset/industry/5112000-choice2-main-header/1585186740038"],"rights":{"source":"simplywall_highlight","url":"https://simplywall.st/stocks/us/food-beverage-tobacco/nyse-bf.b/brown-forman/news/is-brownforman-bfb-starting-to-look-attractive-after-a-prolo","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2606829759","pubTimestamp":1769542243,"columns":[],"sourceInfo":{"source_id":"simplywall_highlight","name":"Simply Wall St."},"weMediaInfo":null,"summary":"Wondering whether Brown-Forman is starting to look like better value after a long slump, or if the stock still has more to prove before it earns a spot in your portfolio?\nThe share price recently closed at US$27.41, with returns of 3.8% over 7 days, 4.7% over 30 days, 4.9% year to date, but an 18.1% decline over 1 year and deeper falls of 55.8% over 3 years and 58.2% over 5 years.\nRecent attention on Brown-Forman has focused on how a long period of weaker share price performance compares...","collect":0,"end_time":0,"defaultTopTitle":"simplywall.st","property":[],"viewcount":null,"language":"en","relate_stocks":{"LU2065169927.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) ACC","LU2065171402.SGD":"M&G (LUX) GLOBAL MAXIMA \"A\" (SGD) INC","BK4504":"桥水持仓","DCF":"Dreyfus Alcentra Global Credit Income 2024 Target Term Fund, Inc","LU2065170008.USD":"M&G (LUX) GLOBAL MAXIMA \"A\" (USD) INC","BK4169":"酿酒商与葡萄酒商","LU2065171311.SGD":"M&G (LUX) GLOBAL MAXIMA \"A\" (SGD) ACC","BK4588":"碎股","BK4585":"ETF&股票定投概念","BF.B":"布朗霍文"},"translate_title":"Brown-Forman(BF.B)在股价长期暴跌后是否开始看起来有吸引力","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"DCF":1,"BF.B":1.5},"content_text":"Wondering whether Brown-Forman is starting to look like better value after a long slump, or if the stock still has more to prove before it earns a spot in your portfolio? The share price recently closed at US$27.41, with returns of 3.8% over 7 days, 4.7% over 30 days, 4.9% year to date, but an 18.1% decline over 1 year and deeper falls of 55.8% over 3 years and 58.2% over 5 years. Recent attention on Brown-Forman has focused on how a long period of weaker share price performance compares with broader consumer and beverage peers, and what that means for long term investors. This context has kept questions about brand strength, pricing power, and capital allocation firmly in focus for anyone assessing the stock today. On our checklist, Brown-Forman scores 5/6 for valuation. Next we will look at how different methods like P/E, cash flows, and asset based metrics line up, before finishing with a simple way to pull all these signals together.  Find out why Brown-Forman's -18.1% return over the last year is lagging behind its peers. AdvertisementApproach 1: Brown-Forman Discounted Cash Flow (DCF) Analysis A Discounted Cash Flow, or DCF, model takes a series of future cash flow projections, then discounts them back to today to estimate what the entire business could be worth right now. For Brown-Forman, the model uses a 2 Stage Free Cash Flow to Equity approach, starting from last twelve months free cash flow of about $578.9 million. Analyst estimates and subsequent extrapolations point to free cash flow of $722.8 million in 2026 and $759.6 million in 2028. Simply Wall St then extends those projections out to 2035 using gradually changing growth assumptions. When all those projected cash flows are discounted back to today and added together, the DCF model arrives at an estimated intrinsic value of about $42.00 per share. Compared with the recent share price of $27.41, this suggests Brown-Forman trades at roughly a 34.7% discount to that cash flow based estimate, which may indicate an attractive entry point for investors who are comfortable with the underlying assumptions. Result: UNDERVALUED Our Discounted Cash Flow (DCF) analysis suggests Brown-Forman is undervalued by 34.7%. Track this in your watchlist or portfolio, or discover 886 more undervalued stocks based on cash flows. BF.B Discounted Cash Flow as at Jan 2026 Head to the Valuation section of our Company Report for more details on how we arrive at this Fair Value for Brown-Forman. Approach 2: Brown-Forman Price vs Earnings For a profitable business like Brown-Forman, the P/E ratio is a useful shorthand for how much investors are paying for each dollar of earnings. What counts as a reasonable P/E usually reflects what the market expects for future growth, as well as how risky or stable those earnings appear to be. Brown-Forman currently trades on a P/E of 15.67x. That sits below both the Beverage industry average of 17.88x and the broader peer average of 22.75x. This indicates the market is applying a lower earnings multiple to the company than to many of its peers. Simply Wall St also calculates a “Fair Ratio” of 16.59x, which is the P/E level it would expect for Brown-Forman after weighing up factors such as earnings growth, profit margins, risk profile, market cap and its industry. This Fair Ratio can be more tailored than a simple comparison with industry or peer averages because it adjusts for company specific characteristics rather than treating all Beverage stocks the same. Compared with the current 15.67x P/E, the Fair Ratio points to Brown-Forman trading below that model-based benchmark, which suggests the shares may be undervalued on this metric. Result: UNDERVALUED NYSE:BF.B P/E Ratio as at Jan 2026 P/E ratios tell one story, but what if the real opportunity lies elsewhere? Discover 1426 companies where insiders are betting big on explosive growth. Upgrade Your Decision Making: Choose your Brown-Forman Narrative Earlier we mentioned that there is an even better way to understand valuation, so let us introduce you to Narratives, which Simply Wall St makes available on the Community page used by millions of investors. A Narrative is your story about a company written in numbers, where you set your own view of fair value, future revenue, earnings and profit margins instead of only relying on standard models. In practice, a Narrative links what you believe about Brown-Forman, such as brand strength, pricing or cost control, to a financial forecast and then to a fair value estimate that you can compare directly with the current share price when you are deciding whether to hold, add or reduce. The tool stays current because Narratives update when new information like earnings releases or major news is reflected in the underlying estimates, so your fair value view can adjust without you rebuilding everything from scratch. For example, one Brown-Forman Narrative on the platform might assume stronger long term revenue and margin outcomes and arrive at a much higher fair value, while another might apply more cautious assumptions and end up well below the current share price. Do you think there's more to the story for Brown-Forman? Head over to our Community to see what others are saying! NYSE:BF.B 1-Year Stock Price Chart  This article by Simply Wall St is general in nature. We provide commentary based on historical data\n    and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your\n    financial situation. We aim to bring you long-term focused analysis driven by fundamental data.\n    Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.\n    Simply Wall St has no position in any stocks mentioned.Valuation is complex, but we're here to simplify it.Discover if Brown-Forman might be undervalued or overvalued with our detailed analysis, featuring fair value estimates, potential risks, dividends, insider trades, and its financial condition.Access Free AnalysisHave feedback on this article? Concerned about the content? Get in touch with us directly. Alternatively, email editorial-team@simplywallst.com","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"1","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":false,"code":"91000000","status":"200"}}}